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FOUNDERS BIO
TEACHER/TRAINER/COACH
My career began when I found myself teaching English as a second language in China on the island of Taiwan.
I quickly found that in my pursuit of excellence I was a resource for others who wanted to become good teachers. I had been developing materials, resources, and best practices for most of my first year in China when I realized that I needed to teach others how to do it better.
I began holding classes for anyone who wanted to become a better teacher. It soon grew into something much larger. I was writing classroom materials, curricula, and how to materials.
As training teachers grew I found a publisher who published some of my works. I found myself teaching principles how to incorporate English as a second language into their curricula.
This success led me to return to the United States to finish my undergraduate degree.
GRAPHIC DESIGNER
Initially I wanted a degree in Instructional Technology but I was only able to find a Master Degree and a Minor. I immediately started the minor in Instructional Design. Many of the classes involved design skills, which had been of interest to me so I got my undergraduate degree in Graphic Design.
In between my junior and senior years I founded a graphic design company which I merged with a friend's internet service provider company.
I worked as a designer as I prepared to obtain my Master Degree in Instructional Technology. I took an opportunity to develop a design department for a manufacturer.
Being a small company I was able to deal with most departments of the company. I consistently had to solve issues between the customers and our internal employees.
CUSTOMER SERVICE EXPERT
I developed a thirst for knowledge of better ways to solve the problems that faced our company. I started reading trade magazines that focused on customers, publications such as American Demographics, Target Marketing and Catalog Success, to name a few.
I saw a great correlation between the goals of a designer—to engage the customer and help them to make an educated decision about our products and what our customer service issues were.
I read all that I could get my hands on to do with customer service and it's roll in the marketing plan. One day I found a publication called DMnews. It seemed to bring together the ideas from the other publications I had been reading and reinforced my life experiences and beliefs on the importance of customer service.
But I still starved for more.
DIRECT MARKETER
One day I read an ad for Mercy College in one of these publications. It offered a Master Degree in Direct Marketing. I read and reread this ad. “Could it be? Is there such a resource as a Master Degree in this area?”
I immediately called to find out more. It turned out that indeed there was such a program that combined the strengths of Teaching/Training/ Coaching, Graphic Design, Customer Service, and marketing—it is Direct Marketing!
Needless to say I was signed up as soon as possible and the rest is history. My passions for teaching, design, writing, customer service was born in a marketing program.
I have been writing about these topics ever since. I have coined the phrase Internal Marketing Strategies (IMS) as strategies that enhance your marketing program which focuses on your #1 asset—your employees and your #2 asset—your customers first rather than on advertising and other external situations like sales and marketing.
INTERNAL MARKETING STRATEGIES (IMS) DEFINED
Internal marketing strategies are the first steps of marketing.
1. Preparing your employees (your # 1 asset) by teaching them how to get (selling skills), keep (customer service skills) and grow (relationship marketing) relationships with your customers (your #2 asset).
2. Creating internal strategies that lower customer buying risk, educate, and strengthening your brand by making you a destination.
3. Make you more money by creating viral marketing (where the customer becomes your salesman) by “WOWing” your customers into buying more products, more often and for higher profits.
WHAT I DO NOW
I help company’s double, triple or quadruple their revenue by developing internal marketing strategies that blow away customers and stamp out the competition. These strategies help you sell more stuff to more people more often and for higher profits. I show you how to strengthen your two most important assets—your employees and your customers. I show you how to use them to grow your business virtually as large as you would like.
I develop customer service best practices, I train employee to self-motivate and to excel, I then create internal marketing strategies (direct marketing) that works and I combine them all to lower your marketing budget.
I combine my skills in graphic design, as a designer/art/creative director, employee training, customer service expert, and direct marketer to strengthen the companies I work for.
As a Direct Marketer, I know how to treat customers 100 times better than the best retailers. And this is the key to marketing and higher profits.
I strengthen your brand by using ordinary employees to accomplish extra ordinary things.
Employee Training : Customer Service : Marketing/Advertising/Sales : Graphic Design :: Success!
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