|
COPYWRITING & GRAPHIC DESIGN
Copywriting & Graphic design are both vital parts of the marketing equation. After your employees have been prepared to meet your customer, after your marketing strategies have been developed then come writing and design time.
Moment of Truths
After all of your careful planning in eariler stages writing and designs job in the process is to win the first and second moments of truth—help gain the attention of the consumer.
A powerful headline entices 75% more readers to read your marketing piece. Combined with the headline your design must engage the consumer to action—read on, pick up and/or buy.
An Educator
Additionally successful copy and design leads the consumer to the most important and relevant parts of your marketing piece.
• Double readership paths
• Copy connectors
• Use of Hot Spots
• Knowledge of eye flow
• And the hierarchy of recognition
Knowing how to use and take advantage of the above mentioned strategies dramadically increases your ability to make a sale. Make sure your marketing professional are masters of the art of selling. We are!
A POWERFUL TOOL—COPYWRITING
Skillful use of copy quickly engages the reader. Creating interest, desire and action. Without quality copy your marketing efforts will produce far less... never accept poor copy if your money is involved.
Some copywriting examples are:
Agemni Campaign
• Agemni brochure
• Agemni Print Ad-1
• Agemni Print Ad-2
The Image Foundry
• IF Training brochure
• IF B2B Ad
• Top 10 Must-Do-Now-Or-Else Strategies to Satisfy Customers
A POWERFUL TOOL—DESIGN
Design can be leveraged to help lower the risk the consumer feels when deciding whether or not to buy from you! In fact, quality design accounts about 20% of the overall success of your marketing pieces.
Be it imporved eye flow, skilled use of hot spots on a page, the use of the hierarchy of recognition or through call outs, design plays a vital roll to the success of your marketing piece.
For example: Callouts are the best way to quickly educate your customers. A simple icon tells a story and builds credibility at a glance.
 
In a retail environment call-outs can and should be used to draw attention to specific products, offers and services. In a catalog or online callouts quickly make a point. Something text just can't do.
See examples of our work: direct response ads, brochures, catalogs, call-outs, logos, packaging and more.
We'll get your customer to stand up and take notice of you! Call today (435) 881.4770 and get started improving your materials.
|
