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INTERNAL MARKETING STRATEGIES (IMS)
DEFINITION
Internal marketing strategies are the first steps of marketing.
1. Preparing your employees (your # 1 asset) by teaching them how to get (selling skills), keep (customer service skills) and grow (relationship marketing) relationships with your customers (your #2 asset).
2. Creating internal strategies that lower customer buying risk, educate, and strengthening your brand by making you a destination.
3. Make you more money by creating viral marketing (where the customer becomes your salesman) by “WOWing” your customers into buying more products, more often and for higher profits.
THE TOP 10 PROGRAMS
People love lists! A Top 10 list is a great way to engage a customer. When you have and use top 10 lists you create extra value in the products you sell. You also make valuable suggestions of items your customers may buy. At least, you have their attention use it to support your products.
The 11 Habits That Keep Business Owners Poor And The 111 That Can Make You Rich.
1- You don’t have a customer service training program (Say customer service is important but do next to nothing to improve your customer service practices)
2- You put more marketing money into advertising than into employee training
3- You don’t consider everything an opportunity
4- You don’t think of everything as marketing
5- You don’t know the lifetime value of each customer
6- You don’t actively maintain a customer database
7- You don’t fully utalize direct marketing
8- You don’t strengthen your #1 asset—your employees (no formal employee training program)
9- You don’t develop strategies to strengthen your other #1 asset—your customers
10- You don’t create internal marketing strategies to lower your customer's buying risk
11- You don’t contact your customers in their preferred contact method or often enough
Read More >> Download the 111 strategies that can make you rich. >>
WE CAN HELP
Call today and we will help you start taking control of your profit. When you combine internal marketing strategies, such as a powerful TOP 10 program, with e-factores you can build a case that practically no one can resist.
Are you maximizing each contact with your Customers? Call us for a Internal Marketing Strategies (IMS) evaluation—Now!
435.881.4770
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