In fact, the premise that I argue is when you have a discounted sale you are training your customers to wait for a salethus changing the subject from you and your products to saving money.
This booklet was developed as an educational checklist, a resource if you will, to make sure you remember to include some of the most important direct marketing strategies you can apply to your next marketing piece.
Use each tip to add strength and value to the products or services you offer. Volume Two, Three, (Four and Five are still in development) are available for $5 each when you call 435.881.4770. Each volume has 25 tips proven to generate higher response... don't forget one of them.