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INTERNAL MARKETING STRATEGIES (IMS)
DEFINITION
Internal marketing strategies are the first steps of marketing.
1. Preparing your employees (your # 1 asset) by teaching them how to get (selling skills), keep (customer service skills) and grow (relationship marketing) relationships with your customers (your #2 asset).
2. Creating internal strategies that lower customer buying risk, educate, and strengthening your brand by making you a destination. 3. Make you more money by creating viral marketing (where the customer becomes your salesman) by “WOWing” your customers into buying more products, more often and for higher profits.
REFERRAL PROGRAM
A well crafted referral program can bring in incredible extra revenues. Many businesses hope that their customers will refer others. It is a mistake to passively wish for such results.
Now that you know what internal marketing strategies are you can control this valuable marketing tool. For example The Image Foundry 100% Refund Referral Policy works as follows:
When your first referral becomes a client I will send you a check for 1/5th of your purchase price of $_____. For each additional referral (up to 5) that becomes a client I will send you a check for $_____, 1/5th your purchase price until you receive a 100% refund of your purchase price. This is a simple thank you for your support.
“Marketing dollars spent on up-sell, cross-sell, or retention of current customers produce more revenue than the same dollars spent on new customers acquisition.”
—Author Middleton Huges, Strategic Database Marketing p.354
WE CAN HELP
Call today and we will help you start taking control of your profit. When you combine internal marketing strategies, such as a powerful referral program, with e-factores you can build a case that practically no one can resist.
Are you maximizing each contact with your Customers? Call us for a Internal Marketing Strategies (IMS) evaluation—Now!
435.881.4770
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