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HOW TO ADD THOUSANDS OF DOLLARS TO YOUR BUSINESS
By Daniel Felsted
“All feedback, good or bad, is a tremendous opportunity.”
—Lois Geller
A strong testimonial is more powerful than any other form of advertising you can do. While consumers generally distrust advertising, they do trust what their fellow consumers say about you. Knowing this you can really add power to, and profit from, the advertising you do.
TESTIMONIAL SOLICITATION PROGRAM
Develop a testimonial solicitation program to get customers testimonials. Sharing a testimonial is the most powerful advertising you can ever do. Many customers don't readily believe advertising. They think it is false, overstating, exaggerated and discount it.
Ask your customers for testimonials. If you have gone out of your way to satisfy your customers they will happily give you testimonials. Post them so your prospective customers can see how you will treat them when they become customers.
CustomInk.com has amassed more than 10,000 testimonials. When they can get a customer to visit their testimonial webpage they have a five times higher chance in making a sale! Does any of your current marketing have a response rate this high? Gather and post as many testimonials as you can. It will have a significant impact on your customers buying decisions!
JUDGE FOR YOURSELF
Following are a list of testimonials sent to me. What do you think? Are they stronger and more convincing that any advertising you have read in the past month?
"Daniel brings together insights from many other marketing professionals in a unique and exciting way. His ability to get to the root of the problem and use sound principles to discover creative solutions that work is refreshing. If you want to significantly increase your profits, take Daniel's ideas to heart - you'll be glad you did!"
—Ron Hayes, Marketing Manager, Alco Mfg
“Thanks, Your support has gone above and beyond anything I could have ever expected. One word WOW.”
- Chris Bush, Pelham, Alabama
"Daniel has many skills in the area of creativity, design, marketing, and finding solutions to problems, but one of his most remarkable skills, in my opinion, is his natural talent in the area of customer service."
—Brian D Rasmussen, Marketing Manager, Kimco USA, Delta, Ohio
"Daniel, you are very intuitive; excellent DM (Direct Marketing) instincts! You have a great gut sense for DM. That is something that can't be learned. Keep up the good work!
—Kristine Kirby Webster, Principal, The Canterbury Group
Your customers can say it better than you can…every time!
Many thanks to my editor Katarina, katarina@agemni.com
If you would like some additional insights on how to jumpstart your marketing plan send an email to danis@ifmarketing.com and I’ll forward you a list of internal marketing strategies that will help you engage your customers and make you higher profits
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You have permission to use this article for personal use. If you want to use it for other purposes contact me and I'll gladly give you permission. All I ask is you contain the following:
Daniel C. Felsted is a marketer of ideas. The Image Foundry is a full service corporate marketing training consultancy. Specializing in customer service, employee training and developing internal marketing strategies that grow your business—fast.
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