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INTERNAL MARKETING STRATEGIES (IMS)
DEFINITION
Internal marketing strategies are the first steps of marketing.
1. Preparing your employees (your #1 asset) by teaching them how to get (selling skills), keep (customer service skills) and grow (relationship marketing) relationships with your customers (your other #1 asset).
2. Creating internal strategies that lower customer buying risk, educate, and strengthening your brand by making you a destination.
3. Make you more money by creating viral marketing (where the customer becomes your salesman) by “WOWing” your customers into buying more products, more often and for higher profits.
First you must prepare your employees to meet, greet and sell to your customers. This includes personal enrichment, self-motivation, leadership training and championing, customer service training, internal & external customer development including company goals and vision.
Second you must develop strategies that engage your customer, strategies like the following: Win-back Programs, Database Development, How-to Guides, Educational Strategies, Suggesting Additional Uses Programs, Warranty Strategies, Interdependent Relationships, Discount Strategies, Referral Programs, Up-sell/Cross-sell Programs, Professional Training, Design for Ease of Use Programs, Relationship Marketing Programs, Best Customer Programs, Reward Programs, VIP Strategies, Automatic Renewal/Refill Programs, Traffic Building Strategies, Slow Season Improvement Strategies, Customer Loyalty Programs, List Strategies, Create an Expert Programs, Special Store Hours Strategies, Top Customers List, Mini-Catalog Programs, and Community Area Programs to name a very few (we have and use over 100 such strategies). See more Internal Marketing Strategies >>
Third you must use copy and design to facilitate and perpetuate these strategies.
Fourth you must communicate each of these strategies to your customers.
Finally you must test each aspect of these strategies to ...
1. know its worth,
2. know its effectiveness and
3. know its return on investment.
WE CAN HELP
Call today and we will help you start taking control of your profit. When you combine internal marketing strategies with e-factores you can build a case that practically no one can resist.
See a short list of internal marketing strategies we can help you develop.
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To get more information on how you can get a FREE Depth Evaluation, click here and download this file now . It inlcudes a simple survey for employers and how to get a FREE Depth Evaluation—a $125 Value. |
| Q: What is a Depth Evaluation?
A: A DEPTH Evaluation is a 10 point evaluations system. Judging your marketing pieces ability to engage your customers and sell. It covers: copy, design, topography, scannability, offer/call to action, clarity, logic, involvement, honest/integrity/believability and attention to direct marketing detail.
Get your FREE Depth Evaluation, a $125 value, just for the asking. Click on the link above.
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