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SPEAKING TOPICS
1) The Do’s That You Don’t—Great Customer Service: The Best Way to Avoid a Discounted Sale!
Outline: How to implement Direct Marketing strategies into your marketing plan.
Part 1—DM according to Customer Service (internal processes)
1 Introduction to Direct Marketing
2 Never Have a Sale Again
3 Do You Have an Interdependent Relationship
4 HMM (Hearts, Minds, Money)
5 Strategies/Preparation—Why Training is Key6 Case Studies
Part 2—Direct Marketing According to Customer Service
7 Contact Points
8 How To Get Employees to Work Harder and Love Doing It!
9 How To Get Your Customers To Pay More and Do It Happily!
Part 3—Bringing it Together for Success
10 Benchmarking
11 Bringing it Together for Success
Taken as time permitted from book by same name available at: http://www.ifmarketing.com/how-to/customers-pay-more.html
Call if you have any questions.
2) The Don’t That You Do—What Standards Are Your Competitors Setting For You?
3) How to Get Your Customers to Pay More and Do it Happily!
4) How to Get Your Employees to Work Harder and Love Doing it!
5) Double, Triple or Quadruple Sales with Internal Marketing Strategies
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